| CLIENT:
GRAPHIK
COLORADO BIZ
Selling Points from the Pros
MARKETING, AD EXPERTS SHARE TOP TIPS
EDITED BY ROBERT SCHWAB AND MIKE TAYLOR, COLORADOBIZ
Marketing and advertising are
always financial and operational hurdles for the
business owner, mostly because owners tend to
focus more on delivering their products and services
than on connecting with prospective buyers.
14 If you aren’t
sure how to create a quality print ad, hire a
freelancer/agency or ask if the publication can
create it for you. There is no point in spending
big money in buying the ad space if it is going
to portray an unprofessional image. A poor image
is worse than no image at all. KRISTY K. WINGFIELD,
OWNER, GRAPHIK LLC, DENVER |